Companies That Use Augmented Reality
Augmented reality (AR) is a technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view. AR is used in a variety of industries, including retail, manufacturing, healthcare, education, and entertainment.
Retail
AR is used in the retail industry to help customers visualize products and services before they buy them. For example, IKEA offers an AR app that allows customers to see how furniture would look in their homes before they buy it. Sephora offers an AR app that allows customers to try on makeup virtually.
Manufacturing
AR is used in the manufacturing industry to improve the accuracy and efficiency of manufacturing processes. For example, Boeing uses AR to help workers assemble airplanes. Airbus uses AR to help workers inspect aircraft parts.
Healthcare
AR is used in the healthcare industry for training surgeons, diagnosing diseases, and providing patients with information about their treatments. For example, AccuVein uses AR to help nurses find veins for IV insertion. Stryker uses AR to train surgeons on how to perform joint replacement surgery.
Education
AR is used in the education industry to create interactive and engaging learning experiences. For example, Google Expeditions uses AR to take students on virtual field trips. Quiver uses AR to bring coloring pages to life.
Entertainment
AR is used in the entertainment industry to create immersive games and experiences. For example, Pokémon GO uses AR to allow players to catch Pokémon in the real world. Harry Potter: Wizards Unite uses AR to allow players to cast spells and battle creatures in the real world.
Here are some specific examples of companies that use Augmented Reality:
IKEA: IKEA uses AR to allow customers to see how furniture would look in their homes before they buy it. The IKEA Place app uses AR to overlay digital furniture models onto the user's real-world environment.
Sephora: Sephora uses AR to allow customers to try on makeup virtually. The Sephora Virtual Artist app uses AR to overlay digital makeup looks onto the user's face.
Boeing: Boeing uses AR to help workers assemble airplanes. The AR system provides workers with step-by-step instructions and real-time feedback.
Airbus: Airbus uses AR to help workers inspect aircraft parts. The AR system provides workers with a 3D view of the part and highlights any defects.
AccuVein: AccuVein uses AR to help nurses find veins for IV insertion. The AccuVein AV400 device projects a map of the patient's veins onto the skin, making it easier for nurses to find a vein.
Stryker: Stryker uses AR to train surgeons on how to perform joint replacement surgery. The Stryker Precision Navigation system provides surgeons with a real-time view of the patient's anatomy and surgical instruments.
Google Expeditions: Google Expeditions uses AR to take students on virtual field trips. The Expeditions app uses AR to transport students to different locations around the world.
Quiver: Quiver uses AR to bring coloring pages to life. The Quiver app uses AR to overlay digital animations onto coloring pages, creating an interactive and engaging experience for children.
Pokémon GO: Pokémon GO is a mobile game that uses AR to allow players to catch Pokémon in the real world. Players use their smartphones to search for Pokémon in their surroundings. Once they find a Pokémon, they can throw a Poké Ball at it to try to catch it.
Harry Potter: Wizards Unite: Harry Potter: Wizards Unite is a mobile game that uses AR to allow players to cast spells and battle creatures in the real world. Players use their smartphones to search for Foundables, which are magical objects that have been scattered around the world. Once they find a Foundable, they can cast a spell to restore it to its original state.
These are just a few examples of the many companies that are using AR to improve their businesses. As AR technology continues to develop, we can expect to see even more innovative and creative uses for AR in the future.
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